El quality jump experienced by most popular Chinese TV brands it represents well the evolution of the economy of this country and its adaptation to the global market. Until a few years ago, most of the technology products made in ChinaTV brands, too, had a bad reputation for being of low quality. This negative image of the products Made in China It has changed radically in a very short time.
At present there are several chinese tv brands that match and even surpass their rivals in both quality and price. Last year the chinese television sets they accounted for 30% of the world market and this percentage is expected to be even higher in the medium term.
Top Chinese TV Brands
It is a fact: Chinese brands of LED TVs They are very popular and highly valued around the world, displacing television sets made in Japan and South Korea, which once dominated the scene. According to the experts, the secret of its success lies in the right balance between quality and price. These are the Chinese brands that lead the market today:
TLC is the best-selling among Chinese TV brands
Hisense
One of the most famous Chinese brands of Chinese televisions is Hisense, a state-owned company founded in 1969 based in Qingdao, Shandong province. Its plants produce all kinds of electronic devices, although televisions are one of its star products.
According to the data provided by China Market Monitor Co.Ltd, last year Hisense tv It was the best-selling television brand in the Asian giant China and has led the sales of flat-screen televisions in this country for no less than eight years. Now it has also begun its expansion in the European and American markets, with spectacular results and a very good reception among consumers.
Skyworth
Although the full name of the company that makes televisions and other household appliances is Skyworth Digital Holdings Hong Kong Co. Ltd., the trade name of your television brand is Skyworth. The truth is that this brand has specialized in the retail trade of televisions.
Thanks to its segmentation strategy, Skyworth has managed to place itself in the Top 10 of the main television brands on the planet.
TCL
However, the TCL brand is much better known, whose products always appear in the first search results of Amazon, above such prestigious names as Panasonic or Sony. In fact, TLC is number one among Chinese TV brands and the third in the world in sales volume, only behind Samsung and LG.
This brand adopted a business strategy which in the long run has proven to be correct and highly efficient: The key to success has been to invest more money and efforts in the quality section and less in advertising and marketing.
Pnasonic is one of the best-selling TV brands in China
Other smaller manufacturers, albeit with high TV sales figures in China, are Changhong, Konka and Haier, Among others.
Non-Chinese brands of TVs (but also sold in China)
But as Chinese TV brands set out to conquer the rest of the world, so too the Chinese are buying more and more TV sets from foreign brands. It is true that some of them (especially some Japanese brands, with uncompetitive high prices) have seen their commercial figures reduced in the last decade. However, others succeed as never before. In fact, two foreign brands account for 60% of sales within China: Panasonic y Samsung.
The following data has been compiled from the numbers of 5.932 stores spread over 746 cities and counties across the country. It is the result of the work of China Market Monitoring Co. Ltd., based in Beijing, an organization focused on researching the markets of service providers:
Panasonic
The Panasonic Corporation group, made up of 634 companies, is one of the largest manufacturers of electronic products in the world. In 1978, the Japanese company began its adventure in the Chinese market and in 1994 established the Panasonic Corporation of China based Beijing.
Samsung
Founded in 1938 in the city of Daegu in South Korea, Samsung is now a multinational conglomerate of companies with businesses in a wide variety of sectors. In 1992, Samsung established its first factory in China, shortly after founding Samsung China Investment Co. Ltd., its powerful subsidiary in the country.