Asali da keɓaɓɓun alamun Heineken

Heineken_ kwarewa_amsterdam

Heineken shine ɗayan manyan kasuwanni a kasuwar giya ta duniya, Kuma a yau ina so in gaya muku yadda abin ya faru da kuma wasu keɓaɓɓu na wannan mahimmancin masarautar giya.

Zan fara a farko kamar yadda gidan yanar sadarwar gidan yanar gizo na alamar zai gaya masa. A ranar 30 ga Yuni, 1863, Gerard Adriaan Heineken, wanda yake ɗan shekaru 22 a lokacin, ya yanke shawarar siyan kamfanin giya a Amsterdam da ake kira Haystack.

Sabon abu shine Gerard Heineken shine cewa ya ba da shawarar ƙarancin ferment. A cikin shekara ta 1886 wani almajirin Pasteur, H. Elion, ya haɓaka "Heineken A yisti", wanda har yanzu shine maɓallin maɓallin wannan giyar a yau.

Amma komawa ga wanda ya kafa shi, su Manufar ita ce ƙirƙirar al'adar giya a cikin shagunan Amsterdam don ƙwararrun masu fasaha da masu ilimi na birni, kuma da kyau, bari mu ce kuma mu tabbatar da cewa shi ya samo, kuma shima ya sami wadata daga gare ta. Giyar ta kai ga baje kolin duniya a birnin Paris a shekarar 1889, inda ta samu Grand Prix Diplome, tuni ta sami lambar zinare, wacce aka samu a babban birnin Faransa da kuma difloma ta girmamawa daga Amsterdam.

Tunda wanda ya kafa kamfanin ya wuce, kamfanin ya kasance a hannun zuriyarsu, Suna da ƙwarewar kasuwanci da ƙwarewa don daidaitawa da kasuwanni da gabatar da mahimman abubuwa masu ƙira.

Ofaya daga cikin halayen kasuwancin wannan kamfani shine tun daga farko sun mai da hankali kan sanya alama kuma ba cikin tallan samfurin ba, wani sabon abu ne a tsakiyar karni na ashirin.

A lokacin shekarun da suka gabata, Heineken da Amstel, sauran abokan kasuwancin Dutch masu ƙarfi, sun fafata sosai. Latterarshen ya fi ƙarfin giya. Lokacin da Amstel ya shagaltar da manyan kamfanonin hada-hada na Breweries, kamfanin kawai ya ba su haɗin kai.

A cikin 1999, alama Kamfanin kasuwanci na Dutch ya sanya Heineken a matsayin Alamar ƙarni da Alfred Heineken mai suna Mai talla na ƙarni. A yau zuriyar wanda ya kafa, da sauransu, suna ci gaba da zama a kan shugabannin daraktocin wannan babban kamfanin, suna ci gaba da al'adun iyali na tafiyar da kamfanin.


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