Continuing with the controversies that take place in Italy after the complaints of sexual abuse by members of the Church against minors, now the advertising generated a new controversy because one of the most famous clothing brands devised a very effective advertising such as controversy.
Thus, one of the most famous brands in the world, Dolce & Gabanna summoned five footballers who make up the National Team and who will participate in the next South Africa 2010 World Cup, to promote a new line of underwear. The players called up were Antonio Di Natale (Udinese forward), Federico Marchetti (Cagliari goalkeeper), Domenico Criscito (Genoa midfielder), and Vincenzo Iaquinta and Claudio Marchisio (both from Juventus). All of them posed for the commercial with no other press than their underwear.
The idea of Dolce & Gabanna became effective once again, as resorting to famous people such as footballers who will also participate in the National Team in the World Cup, has achieved a desired result. Four years ago, in 2006, the fashion brand made another commercial, also with Italian footballers and also with great success.
Hy is me in the rodadero.