The Nordic countries have great romantic destinations and also celebrate the Valentine's Day. Although the truth behind the legends of this date is a mystery, the countless stories about Valentine's Day undoubtedly highlight its appeal as a romantic figure.
It is no wonder that Valentine was one of the most popular saints in Europe. In this sense, Sweden celebrates it like in any other European country, with a lot of romance!
In Sweden it is called the All Hearts Day –Alla Hjärtans Dag–, while in other countries it is named after the Roman martyr, Saint Valentine. So, since the Middle Ages, on February 14, Valentine's Day has been celebrated in England, Scotland and France. In Sweden, that was done for Pentecost.
The truth is that Valentine's Day is celebrated in Sweden by Swedish couples in a variety of ways: visiting a good restaurant, going to a club with live music, or watching the sunset from the beach.
As early as the 1960s, flower sellers in Sweden, inspired by their North American counterparts, began promoting Valentine's Day.
Today, large quantities of roses, jelly hearts, and cakes are sold and traded by lovers. Young Swedes, in particular, have adopted the custom. The idea behind Sweden Valentine's Day is to show your love and appreciation for your better half!